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Getting your strategy right: become a game-changer

This phrase has become ubiquitous: Game-changer. Yet what does it really mean? And are businesses really experiencing game-changes in the course of their operations?

The term game-changer has two connotations. Let’s have a look at what they are…

Connotation 1:

Within a specific game like Rugby, something happens that changes the direction of the game. The momentum of the game shifts significantly.

Connotation 2:

During the Rugby match, the team was playing one type of game and something happened that disrupted it to the extent that it seems like there is a totally new game that looks very different to the previous one.
The first type of game-change implies that something happened “within the context” of the game. The second implies that something happened “to the context” within which the game was being played.

What type of game-change are we seeing today?

I would argue that in the world today, and in business more specifically, we are seeing more of the second type of game-change than the first! The problem is that too many people think that the changes are merely “within the context” of the current game and not to actual game itself. They are trying to play a new game by the rules of the old one.Successful people, and e businesses, will identify the game-change, learn the new rules and outplay the others.

What type of game-change are you caught up in? What new skills do you need to learn? What do you need to unlearn?

Being a true game-changer, in the second sense of the phrase, requires you to better understand exactly what your business is actually on about, i.e.: What are you promising the world?

We would love to help your business become the game-changer it needs to be! Contact us to find out how to become adaptive to the new business game.

Until next time,
Roger Hitchcock
Strategy Business Unit Manager

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