What is your difference that makes a difference?
We hear it all the time – ‘I want my business to make a difference, to really make a difference?’, too often, however, business people simply do what everyone else is doing – and simply hope to somehow make a difference.
To make a difference we need to do something different – if we do what we have always been doing we will always get what we have been getting. Steven Covey, the author of the best-selling Seven Habits of Highly Effective People defines insanity as doing the same thing and expecting a different result.
So your business ‘insane’? If so why and if so what are you going to do about it?
So, the question to ask is then, what is your difference that makes a difference?
What are you doing that is not the same as everyone else so that the result you get is not the same as everyone else – it is different, and how do you get this ‘difference’ right?
We believe you start by asking some serious and deep questions about why the company actually exists – some of these questions could be
- If your business disappeared tomorrow – who would care and why would they care?
- When you think about the actually difference you want to make – what does it ‘look like’? Describe it, make it as tangible as possible. Then describe the steps necessary to get there.
- Why do you actually exist?
- What is the promise you have undertaken to deliver?
This process is not a superficial one, it requires deep thinking and some serious soul-searching. But once got right this aligns everything the business does and delivers, the difference the business makes actually makes a difference.
So, what is your difference that makes a difference?